Listing Creation & Optimization
Targeted keyword research and thoughtful optimization gives your listings a strong foundation.
You Want Traffic and We Know How
Our unique approach to brand management is centered on data-driven decision making and continuous optimization. We use cutting-edge tools and techniques to track and analyze performance. Using the data gathered and best practices we make constant adjustments to our strategies to ensure maximum visibility and profitability for our clients. Let us transform your listings and show you your potential.
Comprehensive Keyword Research
With the help of industry leading data-mining software for competitor and market research, we are able to do extensive SEO research. Compiling, analyzing, and organizing that data allows us to fully understand the marketplace and its nuances as it relates to your product. The information gathered is invaluable. We identify and extract relevant data to assemble a list of category and product-specific terms searched by customers and then create listings with those terms to drive discoverability.
Product and Competitor Research
Our team works to understand your product intimately through intense research and sampling processes. In addition to any materials you can provide, be it a product catalog, sell sheets, website links, anecdotal data, an existing listing, or a complete product brief, we spend time getting to know and interacting with your product. Our team not only ascertains and integrates all the existing data, but experiments with the products, gaining useful first hand knowledge of its uses and functionality in order to more accurately depict the product and select applicable keywords. We also look closely at the market competitors, analyzing their strengths and weaknesses to develop strategy to best position your product.
Listing Copy
As soon as the research wraps up, our content team begins a detailed workshopping process to craft copy that will communicate the need that your product fulfills using the applicable keywords. Working through multiple internal drafts, the team rewrites and hones the message to ensure that your product’s story has maximum discoverability and includes features and benefits that will resonate with customers. After you receive and review the final draft, we work quickly to ensure requested changes are returned for your approval, so we can get the listings live on the platform and the optimized copy driving traffic to your listing.
A+ Content Copy
An extension of your listing as well as your brand, A+ content can come in the form of a Brand Story, or an enhanced product description, but we recommend using both in tandem. Combined they offer an in-depth look at your company and product lines using targeted text that goes beyond short bullet points and certain language limitations that Amazon listing copy presents. The team creates copy that will give a personal, tailored look at your brand and its products, ensuring that your customers are thoroughly engaged and well-informed enough to make a purchase.
