Marketing
In addition to the marketing that occurs in the listing, there are a variety of other options that you can take advantage of on digital marketplaces.
PPC advertising
Amazon PPC, or pay-per-click, is one of the cornerstones of eCommerce marketing, and doing it effectively is part art form and part science. Utilizing keyword data, campaigns are created targeting specific keywords or products critical to helping your product reach top of search (TOS). Reaching TOS will dramatically increase visibility, brand awareness, and sales. The goal is to achieve a search rank of 1 for as many relevant keywords as possible.
Successful management of product campaigns focuses on your long term maximization of ROI. This is achieved through balancing keyword optimizations, advertising budgets, and supply chain. On average, clients will see a 40% increase in units ordered within the first year after launching a PPC campaign and a 54% increase in views.
Brand Store
We can build a brand store that showcases all your items in one place. We’ll work with you to create a space with an eye-catching aesthetic that not only gives you a home on the marketplace, but increases customer engagement.
When shoppers know they can find you in one place, it gives your brand credibility, while also creating trust and connections. You can introduce shoppers to your best sellers, new items and products they may not know about in a well-organized, thoughtful way.
Coupons
In addition to providing customers with discounts on products, which can make them more likely to make a purchase, coupons can help to increase visibility of a product. They may be featured more prominently in search results which can lead to more customer engagement and ultimately more sales. Additionally, coupons can help increase brand awareness and customer loyalty by making it more affordable for customers to try new products or purchase more from their favorite brands.
sponsored DISPLAY Ads
Sponsored Display Ads work by allowing you to promote your products to customers who have recently shown an interest in similar products. These ads are displayed on the detail pages of competitor products, as well as search results pages. We can also target ads to specific audiences based on factors such as browsing history, search history, and purchase history. Advertisers who use Sponsored Display ads on average see up to 82% of their sales driven by new-to-brand customers.
